Coffee Without Deforestation
Every year, millions of hectares of forest are cleared to make way for agriculture. To address this, the EU has passed new rules to ensure that several major commodities, including coffee, can only be sold in Europe if they are proven deforestation-free. The law, known as the European Union Deforestation Regulation (EUDR), will apply from December 2025.
How deforestation is linked to coffee
Deforestation is a global issue, with agriculture behind almost 90 percent of forest loss worldwide. Coffee is not the biggest driver compared to soy or cattle, but it still plays a role. Between 2001 and 2015, coffee expansion replaced around 2 million hectares of forest. Under the new regulation, coffee can only be placed on the European market if it comes from land not deforested after 2020.
What these rules mean for Amokka
The new legislation doesn’t change the way we source. We already know where our coffee comes from, and we already choose partners who respect their land and forests. What changes is the paperwork, we now need to provide detailed traceability data, including farm coordinates and supporting information.
For most roasteries, these tasks are handled by importers or brokers. Since we import directly, the responsibility sits with us. It is unusual for a company of our size to manage the full compliance process, and it creates extra administration. Still, we believe our direct relationships are worth the effort.
Challenges for coffee farmers in different origins
Some origins make this process relatively smooth. In Brazil or Mexico, digital farm mapping is already common. In Ethiopia, it is very different. Farmers may not even have reliable access to electricity, yet they are expected to provide digital maps of land that has been cultivated for centuries. Many have managed to comply, but it remains a heavy demand in regions with limited infrastructure.
This points to a broader issue. The regulation is written in Brussels, and its weight falls unevenly. Meeting European digital standards requires resources and systems that are not always in place. The law's intent is good, but without more substantial support, the cost will land hardest where resources are already stretched.
The cost will land hardest where resources are already stretched
Logistics remains a challenge in Ethiopia
What coffee drinkers will notice
For Amokka customers, nothing changes. The coffee in your cup will taste the same, and the relationships behind it remain the same. Over time, you may see more transparency, perhaps even down to the exact farm where it was grown.
In the wider market, especially at the supermarket level, some blends or origins could disappear if suppliers are unable to meet the requirements. Most established speciality roasters are likely already sourcing deforestation-free coffee, but now they must also provide proof.
For consumers, the benefit will be greater assurance and accountability across the board.
Stories from the field
(4)
